Investing in the stock market can be daunting for many individuals, but it is an essential aspect of wealth building. One of the most popular strategies for long-term investors is the buy-and-hold approach. This approach involves investing in stocks to hold them long-term rather than constantly buying and selling stocks to make quick profits. In this article, we’ll highlight 12 starter stocks you can buy and hold for the long term in your DIY stock portfolio.

Before diving into the stock list, it is essential to note that investing in the stock market carries risk, and it is important to do your research and consult with a financial advisor before making any investment decisions. Additionally, past performance does not guarantee future results, and there is always a risk of losing money when investing in the stock market.

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1. Apple Inc. (AAPL)

Apple is a technology giant known for its innovative products, such as the iPhone, iPad, and Mac. The company has a loyal customer base, and its stock has solid performance history. Apple has also been paying a dividend since 2012, which can provide investors with a source of passive income.

2. Microsoft Corporation (MSFT)

Microsoft is a leader in the technology industry, with its products including the Windows operating system, Xbox gaming console, and Microsoft Office suite. The company has a strong balance sheet and has been increasing its dividend payments for several years.

3. Johnson & Johnson (JNJ)

Johnson & Johnson is a diversified healthcare company that produces pharmaceuticals, medical devices, and consumer health products. The company has a long history of consistent earnings growth and has paid dividends for over 50 years.

4. Procter & Gamble Co. (PG)

Procter & Gamble is a consumer goods company that produces household products such as Tide laundry detergent, Pampers diapers, and Crest toothpaste. The company has a strong brand portfolio and a history of steady growth. Procter & Gamble has also been increasing its dividend payments for over 60 years.

5. Visa Inc. (V)

Visa is a global payments technology company that provides electronic payment processing services to merchants and financial institutions. The company has a strong competitive position in the payment processing industry, and its stock has a history of strong performance.

6. Johnson Controls International plc (JCI)

Johnson Controls is a global leader in building technology and energy storage solutions. The company provides various products and services, including HVAC systems, fire and security systems, and batteries for hybrid and electric vehicles. The company has a history of consistent earnings growth and has been increasing its dividend payments for several years.

7. Mastercard Incorporated (MA)

Mastercard is a global payments technology company that provides electronic payment processing services to merchants and financial institutions. The company has a strong competitive position in the payment processing industry, and its stock has a history of strong performance.

8. Walt Disney Co. (DIS)

Walt Disney is a media and entertainment company that produces movies, television shows, and theme park experiences. The company has a strong brand portfolio and a loyal customer base. Disney has also been paying a dividend for several years.

9. Alphabet Inc. (GOOGL)

Alphabet is a technology company that operates Google, the world’s largest search engine. The company also provides various other services, including YouTube, Google Maps, and Google Cloud. Alphabet has a solid competitive position in the technology industry and has a history of strong earnings growth.

10. Coca-Cola Co. (KO)

Coca-Cola is a beverage company that produces and distributes non-alcoholic beverages such as Coca-Cola, Sprite, and Fanta. The company has a strong brand portfolio and a history of steady growth.

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